URANIA IS A FASHION PROJECT
IT QUESTIONS THE PRINCIPLES OF AUTHORSHIP AND NEWNESS
IT’S A LIMITED EDITIONS BRAND
IT'S AN ACT OF UN-ARCHIVING
IT’S MENARD’S QUIXOTE
IT’S READY-MADE
IT’S SUSTANIBLE
IT RESTORES THE ORIGINAL VALUE OF THE OBJECT
IT’S POLITICAL
IT’S A DESIGNING PROJECT
IT’S EXCLUSIVE
IT’S ONE OF A KIND
IT’S HACKING
IT'S READY-TO-WEAR
IT’S A DECLARATION OF LOVE TO THE ORIGINAL
IT’S SEE NOW AND BUY NOW
IT’S AN UNIVERSAL WARDROBE
IT’S A COLLECTIVE MEMORY
IT’S A SHORT CIRCUIT OF A COMPROMISED SYSTEM
IT’S MADE EVERYWHERE
IT DOES NOT PRODUCE
IT’S ORIGINAL